How Wise Uses Flinks to Activate Customers and Reduce Risk
When everything works smoothly, you hardly notice the different pieces that must fit together exactly right so you can focus on what really matters. This is the ideal experience that fintech superstar Wise is hard at work delivering to their users: instant, convenient, transparent and borderless money transfers at the tip of their fingers.
Andrew Boyajian, Head of North American Banking, explains how Flinks helps make it happen with financial data connectivity.
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Activating users quickly, as easy as 1-2-3
Signing up users means little if you can’t get them to engage with your product. As consumers now expect amazing digital experiences with minimal friction, outdated verification methods introduce delays and extra steps that just don’t make sense anymore.
For a long time — too long if you ask us — money transfer companies were stuck with time-consuming and frustrating ways to verify their customers’ bank accounts and identity. They would have to rely on slow microdeposits, and sometimes would even put the burden on their customers to provide voided checks or to manually enter their information.
Wise’s commitment to reduce obstacles for their users meant they had to build a smoother onboarding experience. And what better way to get the banking information they need than directly from their customers’ bank?
Flinks enables their users to quickly and securely connect their bank accounts to their Wise accounts. Using Flinks’ financial data connectivity, Wise automatically receives the information they need to authenticate their customers’ accounts and be ready to process electronic funds transfers.
In practice, Wise embeds Flinks right into their user onboarding flow. “A Flinks integration means that our customers never have to leave the Wise experience,” explains Andrew Boyajian. “So, it’s incredibly convenient and keeps our customers engaged on their payment, which results in a material lift in conversion.”
Sufficient risk prevention, efficient transfers
The benefits Wise gets from Flinks’s data connectivity go far beyond providing a frictionless experience to its users. The user-authorized data they get allows them to meet their compliance requirements and minimize business risk.
Service providers in the electronic funds transfer (EFT) space must fight money laundering. Wise uses Instant Digital KYC to authenticate their users, making sure funds are withdrawn from the right person and deposited to the right person.
Another challenge that money transfer companies face is, quite literally, making sure there’s money to transfer. A transfer initiated from an account with insufficient funds (NSF) won’t be processed. It can lead to costly denial fees from the bank, triggers communications to clarify the situation, delays the transfer—all things that are better avoided.
When it comes to end-user experience, it’s better to be safe than sorry. Wise wanted a way to ensure their users’ money transfers would go through before actually initiating them.
Using Flinks, Wise can perform a real-time verification of a user’s account status and balance. Their checklist includes making sure the account is active and there are enough available funds to cover the money transfer.
As a result, Wise proactively prevents the risks associated with money transfers and meets their compliance requirements—and most importantly delivers on their promise to their users.
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